Nail Polish and Capitalism: The Nars Zulu Dilemma

My obsession with Zulu started when I saw it in Sephora’s catalog ad last Fall. Nars, like many nail polish companies, decided to switch their formula to Big-3 free. In doing so, they discontinued several polishes from their line, one of which was Zulu. A frenzy ensued. Immediately after Zulu was discontinued, the ebay scalping began. Zulu was selling for $70.00 to $80.00. Nearly a year later, it is still consistently scalped on ebay for $50.00 or more.

My question is, why would a corporation, that by definition is an entity that operates solely for the purpose of producing profit and accumulating capital, discontinue a product that clearly still has a viable market? Zulu is one of the 3 most sought after rare nail polishes, the others being Clarins 230 and OPI Jasper Jade. The same is true for Clarins and OPI as well, why would any corporation allow a third party to profit so greatly and unconscionably from its work product and loyal consumers. Why don’t these companies nix the nail polish black market by simply re-releasing these colors? It’s not that it can’t be done, Essie picked up the ball by re-releasing their two biggie hard-to-finds, Viva La Vespa and Starry Starry Night. Why won’t Nars, OPI, and Clarins do the same?

I asked Nars. Shockingly, I got back a real answer instead of the typical form answer I usually get when I send berating emails to nail polish companies (I berate nail polish companies fairly often so I’ve gotten plenty of really useless replies – I applaud Nars for their excellent customer service in that regard). Kym Davis, Senior Marketing Manager at Nars, says that the issue of re-releasing discontinued highly sought after nail polishes has been coming up a lot lately. She explained that they are considering re-releasing Zulu and a few others but at the moment there are no set plans to do so.

She also said that she would continue to forward consumer feedback about discontinued colors to the big-wigs. There are a ton of people out there that missed the Zulu train (and now suffer from ‘Nothavingzuluitis’, more on that at a later date) but don’t want to blow an exorbitant amount of money buying Zulu from an evilbay scalper.

I present this solution: Email Nars and tell them that they should re-release the colors you want. If it’s really true that Nars is considering re-releasing Zulu, then maybe a few hundred emails will convince them that they should.

Email Nars at customerservice@narscosmetics.com, ask that they forward your email to Kym Davis.

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7 Responses to “Nail Polish and Capitalism: The Nars Zulu Dilemma”

  1. Scrangie Says:

    There is obviously demand for this- I can’t see why they’d pass up an opportunity to make money!

  2. polishnista Says:

    While NARS makes up its mind about re-issuing Zulu, you might consider Rescue Beauty Lounge’s Recycle. It’s a black-green and is similarly fashion forward. I’m a big fan of this line.

  3. pretear Says:

    Yea, I’m a big fan of RBL too. I have Recycle – but it’s just not the same.
    : (

  4. Hard-to-Find Week Pre-Party: Alternatives to (the evil) NARS Zulu « The Polish Addict Says:

    [...] Lounge tagged Hard-to-Find Week Pre-Party at 6:55 pm by pretear A while back I wrote an article complaining about NARS Zulu and the insistence of the nail polish industry of discontinuing highly sought after colors. I [...]

  5. The Polish Addict » Blog Archive » Never Say Never: NARS Zulu Says:

    [...] a hardcore undying obsession with this color. I’ve posted about it constantly (see here and here). I went through some serious angst in my fervor to procure this color. Amidst the rumors that NARS [...]

  6. momoberry Says:

    it’s difficult when a brand changes the formulation of their product to reproduce a color exactly. this color is amazing and i missed the train and would LOVE to have a shot at it. but i bet the colors they decided to let go of when they went b3free were because those colors would be affected by the lack of one or more of said ingredients. ingredients. it’s not that the don’t want to make profit believe me! Nars wants that money.

  7. Andii Says:

    I love the Clarins 230….if there was a nail products company out there that was REALLY smart, they would dupe (or dupe as close as possible) all of the abovementioned colours. There’s gotta be a way to harangue some company into making dupes of some of these colors *sigh*

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